Three overarching primary markets for the TopSlider have been identified:
Car Adaptation industry
As traditional markets would suggest the TopSlider is a valuable contribution to the Car adaptation Market. Although the existing market provides more than enough sufficient technical solutions that will transfer you with or without wheelchair, we are confident that our product complements some existing solutions or will fill in other needs.
Hence the introduction we made last year at Rehacare 2009 in the Car adaptation segment and the following exclusive contract with Auto Adapt Se. Today selling in 54 country’s we are confident that we have a strong partner who provides our customers with excellent service, our dealers with thorough training and this enables us to focus on our key Markets.
Home Care Industry
After having spent almost a year in Car adaptation business, having done some upgrades and developed extra accessories for more specific handicaps, we are confident that even larger markets for this product are ahead of us. One of them is definitely Homecare. TopSlider’s initial main focus for sales and marketing.
Unlike other markets, TopSlider finds itself without any competition in Homecare. No adaptation is necessary, no highly trained or equipped craftsman has to be on the spot, no ISO certification is needed to place the TopSlider on the roof and no you don’t have to go to the technical inspection. You don’t need a new car to justify the high investment of an adaptation; you don’t need a new car until you want a new car;
Today in Home care, when one has newly become dependent on a wheelchair, you have other investments that are more important. Never the less going out there and picking up your social life is as important; that is why marketing an affordable product was one of our goals from day one.
In your local Healthcare shop you will find almost everything you need, every step you want to make is covered by a product unless you want to go from a wheelchair into a car. Until now.
Freedom of Movement welcomes companies who care about service and wellbeing. A distributor who takes pride in quality and sustainability, dealers who understand the customer and provide what is best for those who know best.
After presenting the TopSlider on Rehacare 2010 and initiating homecare commercialisation, we believe we made significant inroads into these markets. 74 potential dealers presented themselves as being interested in marketing the TopSlider on a regional or global scale and are in active discussions with others.
The time is now!
Easily rebrandable in an off the shelf easy to install device that comforts the Buyer. Disabled or elderly people are a group of people for a car manufacturer difficult to accommodate by outsourced adaptations; the decision maker isn’t always the disabled person or elderly person, therefore the driver who in day to day life has to be satisfied with an Adapted car. Functionally this won’t be a problem of course but keeping in mind the never ending commercials, all playing on the heart and soul of those who are eager to buy, we all now what an advantage a direct solution could be.
It provides manufacturers with a solution to connect to a group of people, a group of people today more important than ever before. Tools to grab their attention and convince them even more of their values and philosophy !